Hero MotoCorp Festive Sales Post New Record

The country’s largest two-wheeler maker, Hero MotoCorp, said on Monday that it achieved record high retail sales for the 32-day festive period, starting from Navratri, this year. The company sold 1.6 million motorcycles and scooters between Navratri and BhaiDooj, an increase of 13% compared with the festive season of 2023. “For the second consecutive year, we have achieved our highest-ever festive retail sales,” chief executive Niranjan Gupta said. “There has been good momentum and growth in most parts of the country with rural sales catching up with the urban segment in the latter half of the festive season.” The company expects the momentum to continue and is “optimistic about the remainder of the year”, he said. The 125cc motorcycle segment, with its Xtreme 125R model, emerged as a key growth driver, while the 100cc segment also contributed positively to the company’s strong sales, the company said.